16+ years leading product teams in eCommerce, Retail & Marketplace — in-house, agency, consultant. From zero-to-one builds to multi-market expansion. I build infrastructure for continuous growth including teams, processes and systems that continue delivering value after my engagement.
Every engagement follows a pattern: understand the business, fix what's broken, build what's missing, leave it better than I found it.
Owned core product for a C2C resale marketplace. Built systematic funnel optimization that dropped cancellation rates by double digits. Expanded to multi-market with localization, payments, delivery. Migrated 3 running markets to a new tech platform.
Built end-to-end product delivery function. Booking Tool from scratch: 125K+ customers, 150K+ orders, 2,500 store users. Led eCommerce transition to global platform serving 11M visitors/month. Grew team from 2 to 14. Pivoted the core offer from Automotive expertise to Home&Living/DIY.
Hired as “firefighter PM” to fix scope creep, underestimated budgets, and operational panic. Introduced Technical Presale, reduced handover costs, and brought scope management practices that covered stakeholder requests within budget.
Typical starting points — not rigid. Need 5 days/week on a diagnostic or want to jump straight to embedded? I make it work.
I map what exists, interview stakeholders, review processes, tools and team structure, identify what's broken, and deliver a prioritized roadmap aligned with your business strategy. You walk away with clarity and a plan.
I join as your product leader. Build, ship, hire, and set up repeatable delivery cycles — from discovery through development to delivery and feedback. I implement data-driven decision making and leave behind a team that runs on its own.
Senior product sparring partner for founders and CPOs. Strategy alignment, roadmap reviews, and team coaching — without a full-time investment. The experienced voice in the room when you need it.
Beyond tactical execution — I build infrastructure for continuous growth.
Outcomes-focused agile team flows that keep the roadmap moving continuously
A product roadmap that translates business strategy into executable business cases
Practices connecting strategy with tactical day-to-day decisions in the product team
Optimized operational processes and infrastructure for continuous growth
Deep domain experience for fastest onboarding — bringing value from week one
Experienced with non-technical stakeholders the product team depends on
Tools set up and working — no half-implemented systems left behind
Dev background — I speak both business and engineering fluently
Whether you need a diagnostic sprint, embedded leadership, or a strategic sparring partner — let's find the right fit.
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